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Amazon Streamlines Streaming Strategy with Freevee Shutdown, Expands AI Robotics, and Prepares for Prime Day 2025

Amazon Streamlines Streaming Strategy with Freevee Shutdown, Expands AI Robotics, and Prepares for Prime Day 2025

Published:
2025-07-04 17:58:03
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BTCCSquare news:

Amazon.com Inc. is consolidating its streaming services by shutting down the Freevee app in August 2025, merging its content into Prime Video. The MOVE eliminates the need for a standalone app while maintaining free, ad-supported access to shows and movies. This strategic simplification comes as Prime Video expands its ad-supported tier.

In parallel, Amazon celebrates a milestone in automation, deploying its millionth warehouse robot powered by the new DeepFleet AI model. The company anticipates workforce reductions as AI-driven efficiency gains accelerate. CEO Andy Jassy emphasizes these advancements as critical to long-term operational scaling.

Retail momentum builds with early Prime Day 2025 promotions featuring 80% discounts on tech products. Market sentiment appears positive—Amazon shares ROSE 1.59% to $223.41 on July 3 amid these announcements.

|Square

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